Top European players jumping on the Electric Car bandwagon

Since late 2008, the Electric Car has risen to the top of the list of hot business opportunities for many stakeholders: from leading industrialised countries to small cities, from big auto to nanotech start-up and from component supplier to leasing company, the entire world seems to throw itself at this rising star of green mobility. Of course, after the hype, inevitably a touch of realism sinks in, shaping the opportunity and putting it into perspective with regard to timeline, market volumes and required investments to reach leadership positions.

Bax & Willems has been supporting some of these stakeholders in their strategic decision making process and supported the creation of EV-focused industrial alliances. Our take: the earliest adopters will be fleet managers at public organisations (municipalities, provincial agencies, ministries) and suburban higher income families with at least two cars and a garage. For example in Catalonia, our data analisis suggests the number of households that fits that profile is not enough to build a volume production business case upon, but much more than some sceptics believe.

Contact us if you could use some support in defining and implementing realistic (partnering) strategies that are bold yet executable in a global playing field of shifting markets and steadily advancing technologies.